About

The Fender Stratocaster is the world's most iconic guitar. Ask someone to draw an electric guitar, they'll probably draw a Stratocaster.

The Stratocaster's output jack was designed to point the cable--a cable with a straight plug--toward the floor. When Fender released the Stratocaster in 1954, electric guitars simply hadn't existed long enough for their designers to understand the hazards of a guitar cable draped in front of the player's feet.

Today's guitar players know better. To play a Stratocaster without routing the cable first through the strap is like driving without a seat belt on. Do you really want to risk a rogue misstep tearing out your cable and gouging out your jack plate?

Consider the following:

1. The output jack points the cable toward the floor
2. The cable should be routed through the strap

Given these two facts, Stratocaster players must live with an ugly loop of of cable as it circulates from the output jack to the strap. Make the loop too small and you risk damaging the cable. Too big, and the loop gets in the way and even uglier.

Strat players have been forced to live with these sub-optimal choices for 71 years. Until now, that is.

The Lydo Strat Plug (patent pending) is the first guitar plug designed for the Stratocaster's idiosyncratic output jack, allowing the cable to lay neatly flat along the guitar as it courses to the strap.